Its not always easy being a woman in this city – or a brand.
WSM started as a lighthearted blog celebrating “Shoes and the
City.” To highlight the fun, irreverent nature of our shoe fetish, we
called our blog “The Walk Street Journal.” We thought it was kind of
catchy. We started to get some readers and some attention – some more
welcome than others. Before we knew it, we were contacted by a large
financial institution that publishes a newspaper with a name they thought
sounded too similar – threatening to shut us down for trademark
violations. We find it hard to believe that our little innocent blog
would cause any confusion with that paper’s sophisticated financial
audience. (Bat eyelashes.) But hey, if the masters of the universe
are scared enough to threaten us, I guess we are happy just to be noticed!
After some legal back and forth, we decided to, well, be the bigger
party. The Walk Street Journal had grown up. Now we are more than
just a blog. Becoming truly a celebration of our feminine, empowered city
lifestyle, The Movement was born.
Now WSM is home to weekly features that explore figures, events,
and issues in fashion, footwear and lifestyle more deeply than we do in the WSM
Journal. WSM also has its own line of roll-up flats made by SOLZ shoes
and designed especially, and exclusively, for us. These shoes are the
perfect complement to the WSM lifestyle. Walksoftz are designed as
ultra-lightweight and small emergency flats. Walkstreetz are your new
best friend for more everyday use. We think you will probably want both
so that you can truly “Rock your heels, Roll your flats.”
The Walk Street Movement is a celebration of women, shoes, and our
shared city. We like getting around on our own two feet and don’t
apologize for being sexy while we do it. Our idea of movement
combines freedom and mobility with a shared group passion, and we designed our
shoes with exactly this in mind. On this site we offer a home base for
fashion, lifestyle, and community. And it’s all yours if you want it.